This brief is a challenging one that requires a strong foundation of research and a conceptual approach to the creative process. Luckily, one of the best places to conduct the research (apart from the library and design resources) is in the supermarket. Here is a selection of responses that demonstrate thoughtful attention to the brief requirements and overall polished presentation.
Timothy Excell approached this with a professional, contemporary and light-hearted approach, designed to appeal to the specific target audience.
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| The final package mocked up and photographed in-situ. |
Victoria Jadore approached this brief with enthusiasm and attention to the finer points. She also decided to work on and present all three of her concepts to finished art.
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| Victoria's first response to the brief: traditional and stylish. |
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| This one is clean and more minimal. |
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| Her final concept is more commercial and eye-catching to the consumer. | |
Adam Mesaric approached this brief professionally and with a conceptual twist on the traditional pizza package. Keeping it clean and simple, he combined the needs of the brief with his own style.
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| Beautifully presented; polished, contemporary and fresh. |
Rebecca Barkley's design encompasses all the traditional aspects of the brief, whilst also generating visual appeal and contemporary touches. A lovely finished mock up and in-situ presentation.
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| Professional package design presented with an eye for detail. |
Rachael Pope's submission demonstrates a great mock up of her final package design. She has combined photographic imaging with hand-drawn line work which adds up to a contemporary and visually appealing packaging piece.
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| A lovely mockup photographed cleanly in good light. |
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